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Sam Hammer
Sam Hammer - Profile
No Place Like HomeSam Hammer is a name that always comes up when discussing the hard-charging surfers of the Northeast. All the East Coast, for that matter. Sam chases swells as hard as he charges the five Hammer Surf Surf Schools he operates and his Surf Health Pro venture with Dave Santamaria, a renowned surf fitness and health coach team.
A 2021 New Jersey Surfing Hall of Fame inductee, Sam Hammer's unique approach to coaching has earned him a reputation as a sought-after surf coach. His years of experience have taught him how to maximize his athletes' potential. He believes in the power of repetition, often saying the same thing to an athlete in 1,000 different ways until he finds the one that resonates. His focus is on helping his clients unlock the key to deep barrels and surf longevity.
While many East Coast surfers eventually find themselves drawn to the West Coast and other distant ports, Sam Hammer has always been drawn back to his NJ Shore roots. His love for the East Coast stems from the solitude it offers-a stark contrast to the crowded lineups of California or Hawaii. This preference for the East Coast is a testament to his deep connection to the region.
Sam Hammer's dedication to surfing is evident in his resilience in the face of East Coast winters. He embraces the cold, knowing that it keeps the crowds away and brings the best surf to the region. With Isurus wetsuits, he can now brave most of the winter in a 4mm suit, only resorting to his 5mm suit on the most extreme, bone-chilling days.
Isurus is honored to have Sam on the Ambassador team.